Internet Marketing - Search Advertising

WHY ADVERTISE WITH THE SEARCH ENGINES

While the long term goal of your Internet marketing campaign should be to earn high organic (free) page one listings for your important keyword phrases, "buying your way to the top" of the search engine rankings is an important tool to reach your clients immediately until your organic rankings earn the 1st results page. Keep in mind that a pay per click advertiser only gets charged when someone clicks on an ad (and arrives at the designated web page on the advertiser's site. Also, DMS and the search engines do a good job of identifying "click abuse" from competitors clicking on your ads. All businesses should seriously consider a pay per click campaign as part of their Internet marketing campaign.

WHY NOT DO IT YOURSELF? While Google (along with Bing/Yahoo) make it easy to create a basic pay per click advertising campaign, establishing a campaign that maintains top ad position for the lowest possible cost with high conversions (visitors to customers) is very complex. To list just a few of the techniques that need to be fully understood and incorporated into a campaign if it is to be competitive: identify keyword phrases that have substantial traffic in your target market, select the appropriate phrase match type, install/configure conversion tracking, create optimized landing pages, achieve high quality score for all keyword phrases... The list is exhaustive and mastery of all these components is necessary to establish and maintain an advertising campaign with a high conversion ratio and strong ROI.

HOW TO SELECT AN INTERNET MARKETING COMPANY

Virtually every ad agency, PR firm, web designer, and web developer claim to be skilled Internet marketers. In reality, over 90% of these companies don't even understand the fundamentals of effective Internet marketing and are giving the profession a bad name. It is estimated that less than 5% of all Internet marketing companies have invested the time (and gained the expertise) to become a Google certified partner. This certification process involves mastering over 430 pages of technical information and passing multiple tests to prove a legitimate expertise in all the various Adwords techniques. DMS is a Google certified partner for Adwords pay per click advertising.

WHY DMS?

We don't require long term contracts because we don't want clients staying with us unless they feel that monies spent with DMS represent an investment.
We don't markup the pay per click costs. We set up accounts for our clients with the search engines and enable our clients to pay these costs directly (without markup).
We are a Google certified partner who gets measurable results. We deliver monthly reports that are both comprehensive and easy to understand.

WHAT'S NEXT? Give us a call or submit a "Need More Information?" form by clicking on the floating box on all of our website pages. We'll run a free ranking report so that you can see where you rank now for the keyword phrases that are important in your target market. This report will serve as a valuable baseline for understanding how your competition is ranking, what keywords they feel are important, and what would be involved in overtaking them in pay per click and organic search rankings.

BOTTOM LINE?

We get results. Our services represent an investment, not an expenditure. We appreciate your website visit, and look forward to learning about your Internet marketing goals, and discussing how we can help you achieve them.