SOCIAL MEDIA MARKETING
Should your organization have a presence on Facebook, Twitter, and Linkedin? How easily can prospective clients find your website with the major search engines? We'll help you understand the advantages and disadvantages of the various social media networking sites and how to maximize your ROI when marketing online. Social media marketing doesn't work well for all types of products and services, and we'll help you determine what will maximize your online presence.
SEO -- SEARCH ENGINE OPTIMIZATION
Everyone has a web site. But most organizations are disappointed with the lack of visitor traffic, and the visitor to customer conversion ratio. Your website should be much more than a digital brochure: It should convince potential clients to contact you.
Recent studies show that over 80% of American adults begin their shopping for products and services on the Internet. Some shoppers use Facebook and Twitter, but the vast majority of shoppers use Google, Yahoo, and Bing to make their purchasing decisions - not the yellow pages. The next major challenge for organizations is to increase their search engine rankings on Google, Bing, and Yahoo.
Search engine ranking optimization is a science -- not an art form.
While many web designers profess to understand how to optimize, they just don't understand the Google search engine algorithms well enough to increase their Google search engine ranking.
Here is a sampling of the SEO techniques that are required to increase search engine ranking and get 1st page search ranking results:
- Composition & publication of pages that are content rich
The robots will attempt to determine whether your pages contain the type of information that your visitors are seeking, based on their keyword searches. Understanding how to structure these pages with value-based useful content -- not just a punch list of services that you provide -- is critical if you are to increase search engine rankings. - Keyword analysis
you need to understand the search trends and user tendencies within your industry or profession. This is sometimes referred to as keyword science or research-based keyword selection. You need to develop a relevant and targeted universe of keywords and phrases that your prospective customers are using to find the information that they’re seeking. - Strategic meta tag composition & placement
When the search engine robots scour your site, they will pay particular attention to the embedded html code of each page. This code contains "meta tags" that need to reinforce the keyword phrases and declared content of each page in order to increase search engine rankings. Missing meta tags means lower rankings. - Reciprocal linking
Google set the standard for the importance of inbound and outbound links with its "PageRank" which is an important element in Google's search engine ranking algorithm. Now all the major search engines utilize quality reciprocal linking as part of the criteria to increase search rankings. - Proper directory and search engine submissions
How and how often the directories and search engines are queried to revisit your website is extremely important and must be done properly to increase your search engine rankings. - Pay-per-click advertising
While "buying your way to the top" of the search engine rankings is an important tool to utilize until your organic rankings reach the 1st results page, the composition and placement of these ads is critically important. If the ads don't grab your prospective client's attention, "hook" them with something that makes them feel like the message is intended for them, and then motivate them to click on your ad, the campaign will not be successful.
At DMS, we provide search engine ranking optimization services to organizations located throughout North America.
Click here for a free search engine ranking report for your website showing how your site ranks on Google, Yahoo, and Bing. There is absolutely no cost or obligation for this report.
Our founder, Kelley Lott, has developed a 90 minute seminar on How to Increase Bing, Yahoo, and Google Search Engine Ranking and Convert Visitors to Customers. This seminar encapsulates our approach to increasing website rank and maximizing your ROI from your website.
For a written extract of Kelley's seminar, click here: How to Increase Search Engine Ranking, Increase Google Search Rankings, and Convert Visitors to Customers.